d personality style

The D Personality Style

Dominant, Driven, Decisive, Direct

The Type D Personality in Your Organization
General Characteristics Value to Team Possible Weaknesses
Direct, Decisive Bottom-line organizer Oversteps authority
High ego strength Places high value on time Argumentative attitude
Problem solver Challenges the status quo Dislikes routine
Risk-taker, Self-starter Innovative, Achieving Attempts too much at once
Greatest Fear: Being taken advantage of


What is the D personality style?

People with a high D personality type like to be in positions of authority or do things on their terms. These people tend to be risk-takers and self-starters, as well as extraordinarily goal-oriented and competitive. Furthermore, D style personalities are excellent problem-solvers, big-picture thinkers and tend to respond well to logic, reason, and information (but not emotion). The D-style has high ego strength, which could be perceived positively as confidence or negatively as pride.

Greatest Fear:

The Dominant personality style has an innate fear they will be taken advantage of by someone, especially by someone they trust. As a result, they tend to strive for positions of authority to make decisions and control the environment.

Motivated By:

  • New challenges
  • Meeting goals
  • Competition
  • Power and authority to take risks, take actions, and make decisions
  • Freedom from mundane tasks, repetition, and routines
  • Appreciation and recognition by others
  • Awards

When Communicating with a D-Style Personality:

Communication Do’s

  • Be brief, direct and to-the-point
  • Ask “what” not “how” questions

Communication Don’ts

  • Ramble or repeat yourself
  • Focus on details and processes, instead of goals and end results