d personality style

The D Personality Style

Dominant, Driven, Decisive, Direct

The D Personality Style in your Organization
General CharacteristicsValue to TeamPossible Weaknesses
Direct, DecisiveBottom-line organizerOversteps authority
High ego strengthPlaces high value on timeArgumentative attitude
Problem solverChallenges the status quoDislikes routine
Risk taker, Self-starterInnovativeAttempts too much at once
Greatest Fear: Being taken advantage of

General Description

People with a strong D personality style like to be in positions of authority, or where they can do things on their own terms. These people tend to be risk-takers and self-starters, as well as extremely goal-oriented and competitive. Furthermore, D style personalities are excellent problem-solvers, big-picture thinkers, and tend to respond well to logic, reason and information (but not emotion). The D-style has high ego strength, which could be perceived positively as confidence or negatively as pride.

Greatest Fear:

The D Personality Style has an innate fear they will be taken advantage of by someone, especially by someone they trust. As a result, they tend to strive for positions of authority where they can be in charge of making decisions and controlling the environment.

Motivated By:

  • New challenges
  • Meeting goals
  • Competition
  • Power and authority to take risks and make decisions
  • Freedom from mundane tasks, repetition and routines
  • Appreciation and recognition by others
  • Awards

When Communicating with a D-Style Personality:

Communication Do’s

  • Be brief, direct and to-the-point
  • Ask “what” not “how” questions

Communication Don’ts

  • Ramble or repeat yourself
  • Focus on details and processes, instead of goals and end results

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