About PeopleKeys

The Official DISC Provider

With a legacy of over 40 years in behavioral analysis, PeopleKeys has consistently achieved success in unlocking human potential. We take pride in offering the most customizable and tailored solutions in the industry.

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What Makes PeopleKeys Stand Out?

PeopleKeys stands out for its comprehensive understanding of human behavior through DISC assessments, offering personalized insights that empower individuals and organizations to enhance communication and productivity.
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35+ Years of Expertise

PeopleKeys boasts a rich history, accumulating over 35 years of experience in the field of personality assessments and behavioral analysis.
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Global Outreach

With coaches in 141+ countries, PeopleKeys globally delivers DISC assessments and solutions to individuals and organizations.

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15 Million+ Assessments

With millions of DISC assessments conducted, PeopleKeys is a trusted resource for insights into behavior and communication.

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Technology Leader

Always staying ahead of the curve and utilizing advanced technology, PeopleKeys ensures assessments are accurate and reliable.
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Research & Development

Continuously investing in research and development, PeopleKeys ensures the ongoing relevance and effectiveness of its assessments.
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Highly Customizable

PeopleKeys’ DISC assessments and reports are highly customizable, allowing organizations to tailor solutions to their specific requirements.

Elevating Human Understanding Through Insightful Solutions

At PeopleKeys, we are dedicated to transforming the way individuals and organizations comprehend human behavior. With a steadfast commitment to excellence, we have crafted a mission and vision that guide our endeavors and shape our aspirations.

Mission Statement

Our mission is to market and distribute user-friendly, cost-effective, high-quality DISC products to partners worldwide.

Vision Statement

Our vision is to be the largest international publisher and distributor of customized DISC profiles and related materials.

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PeopleKeys History

Founded by Dr. Sandy Kulkin and Dr. Brad Smith, two renowned
behavioral science PhDs, PeopleKeys has solidified its position as a leading provider of behavioral analysis and personality assessment tools. Rooted in the pioneering work of Dr. Kulkin, the company’s offerings center around the DISC model. PeopleKeys offers a diverse range of proprietary assessments and programs tailored to individuals and organizations seeking to deepen their understanding of human behavior dynamics.

PeopleKeys stands as a globally recognized leader in providing tailored, validated, and trustworthy behavioral assessments across corporate, educational, and faith-based sectors, boasting a diverse portfolio of over 100 products. With a global presence and a commitment to innovation, PeopleKeys continues to expand its reach, serving clients worldwide through partnerships and a network of certified practitioners. Through their comprehensive suite of solutions, PeopleKeys empowers individuals and organizations to enhance communication, foster productive relationships, and drive personal and professional growth on a global scale.

Commitment to Excellence

As the pioneer ISO 27001 DISC provider, PeopleKeys is committed to using advanced technology to conduct assessments, handle data, and offer complete solutions for hiring, training, and retaining employees. In today’s job market, where there’s a lack of workers and high turnover, PeopleKeys’ collection of 1,200 job profiles and knowledge about which personality types excel in these roles is extremely important.

Backed by studies encompassing over 300,000 employees across 39 nations and collaborations with over 60 universities, PeopleKeys undergoes rigorous reliability and validation tests by third-party agencies, ensuring the utmost credibility. Additionally, the company’s commitment to excellence is underscored by its IACET accreditation, subjected to thorough scrutiny by third-party experts in continuing education. Notably, PeopleKeys’ DISC profile garners acclaim from leading labor attorneys and multiple universities, validating it as a robust measure for candidate selection and hiring processes.

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