Most salespeople sell in the way they buy, but not all customers purchase in the same way. Applying the “Golden Rule” to sales is much like giving everyone a chocolate ice cream cone, which might be your favorite, but not everyone likes chocolate!
Consider a better way to sell. The best customer service and sales teams know how to adapt their personality styles to meet their customers’ needs. Applying DISC methods in sales enables you to recognize your customers’ key predictable behaviors, so you can adjust your communication and sales style to develop stronger connection and trust, and ultimately lead to closing more deals. People buy from people they trust. Make this simple, effective adjustment to your sales approach to result in a better return.