Learn How to Sell Smarter Today

Behavioral Selling for Sales and Customer Service

No two customers are exactly alike. So why approach them the same way?

As a customer, you know how frustrating it is to be on the receiving end of a well-intentioned but completely unconvincing sales pitch. Through DISC sales training, great sales and customer service representatives know how to “read” a customer’s buying style, recognize behavioral priorities, and adapt their selling style to better match the needs of the customer.

By using DISC theory to understand the personality styles and predictable behaviors of the people you’re selling, you’ll be able to adjust your approach to suit each customer. Similarly, understanding your DISC sales profile enables you to control your customer interaction dynamics and make adjustments that will ultimately lead to more sales and better customer relations.

If you use the same sales strategies with every customer, you’ll never please everyone. The key to successfully closing more deals is to use DISC profile analysis to mold and adapt sales techniques to tailor the client’s personality-based needs, interests, and fears.


Our field-tested, and independently-validated DISC sales and customer service solutions include:

Our products can meet any need, no matter how big or small. They are useful for individuals looking to increase their performance or for companies seeking training opportunities for their staff.

Become “people literate” and increase your bottom line with sales and customer service solutions from PeopleKeys. For more information on your customer style, your instinctive sales style, or how to become the sales representative your customer needs you to be, contact us today.

Build a Stronger Connection with Your Customers

Buyers and sellers alike act and communicate according to their inherent behavioral style. Salespeople instinctively communicate with their clients based on their own DISC personality style, just as clients react according to theirs.

Being able to recognize your own selling style and that of your sales force, as well as the personality styles of your clients and customers, will give you the valuable insight you can use to establish rapport, open lines of communication, build trust, motivate, and sell.

Take the Selling with Personality Course