DISC Sales Training & Strategy
No two people are the same. Everyone has unique personality traits that make up the way they think, act, and communicate. Knowing DISC theory behavioral principles will help you understand your behavioral tendencies and those of your customers and others around you.
Understand Your Customer to Help Increase Sales
Knowing how to communicate in your customers’ unique behavioral language will help you build trust and rapport and ultimately close more deals. Each DISC style is effective in sales by utilizing their unique personality style strengths.
Dominant
- Visionary thinkers
- Genuinely motivated to win the sale
- Confident, bold, and daring
- Not afraid to meet challenges
Influential
- Charismatic and influencing
- Great communicators
- Optimistic, encouraging, and eager
- Not afraid to be “different”
Steady
The S style in sales is effective because they are:
- Inclusive, supportive, and caring
- Great team builders and peacemakers
- Hardworking, reliable, and dependable
- Willing to “lead by example”
Conscientious
- Great planners
- Experts in their field
- Well-researched and reasoned
- Highly disciplined and skilled executioners
Why Selling by the “Golden Rule” Doesn’t Work
Most salespeople sell in the way they buy, but not all customers purchase in the same way. Applying the “Golden Rule” to sales is much like giving everyone a chocolate ice cream cone, which might be your favorite, but not everyone likes chocolate!
Consider a better way to sell. The best customer service and sales teams know how to adapt their personality styles to meet their customers’ needs. Applying DISC methods in sales enables you to recognize your customers’ key predictable behaviors, so you can adjust your communication and sales style to develop stronger connection and trust, and ultimately lead to closing more deals. People buy from people they trust. Make this simple, effective adjustment to your sales approach to result in a better return.
Connect with Customers in a Way They Understand
No two people are the same. Everyone has unique personality traits that make up the way they think, act, and communicate. Knowing DISC theory behavioral principles will help you understand your behavioral tendencies and those of your customers and others around you. Knowing how to communicate in your customers’ unique behavioral language will help you build trust and rapport and ultimately close more deals.
eBook: Behavioral Selling – How to Increase Sales
Learn how to grow your sales by applying DISC behavioral principles to sell the way your customers buy.